“Your mission? Double Play the Powerball, before the next drawing.”
ACCOLADES
GOLD ADDY / INTEGRATED CAMPAIGN
SENIOR ART DIRECTOR
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Washington’s Lottery launched a new Powerball game, and needed help promoting the change and educating players on the complicated new rules. Through a series of teaser videos, puzzles, and urgent messages, we enlisted our audience as “secret agents” to crack the code and engage via social media, lottery vending machines, and gas station TV.
“Your mission? Double Play the Powerball, before the next drawing.”
ACCOLADES